When it comes to men’s fashion, everything goes in and out of style so quick, it’s hard to keep up. Well here at CologneMasters, we have you covered. We compiled a list of the most popular cologne for men RIGHT NOW so you can see what people are wearing and which fragrances were sooooo last year.

We compiled a table for you of what is trending on the planet as we speak. We update this list frequently because we have to! Under the table you can see a description of the top 10 most popular cologne on the planet along with how we came up with this list. You can see the full table at the bottom of the page.

How We Found The Most Popular Cologne For Men

In today’s world, how do you find information on something when you need it? The quick answer is Google! Google handles billions of searches per day on the web for everything including men’s cologne and fragrances! So what we decided is to create a list of how many times people search for them, because that is what makes them popular. The more times someone searches for a fragrance, obviously the more popular the fragrance is.

If you’re looking for the top selling fragrances for men, you should check here. You will notice some of the popular fragrances are not the top selling so it’s important to understand that top selling and most popular are two different things!

For all you Cologne Masters and Fragrances buffs, we are using the term “cologne” meaning “fragrance”. We have various EDF’s, EDC’s, EDT’s, and maybe a few EDP’s on the chart. In the top 5 countdown, we tell you exactly what it is if you’re wondering where each fragrances is classified.

On the bottom of the page, you’ll find a chart of all the fragrances we have checked. Right now the count is over 5o but we plan to keep adding to it as we review more fragrances.

* Means that there is a mens and women’s fragrance that is called the same thing. This causes a few more searches for the term.

Lets get started!

22. Le Male by Jean Paul Gaultier

Jean Paul Gaultier fired off it’s classic fragrance of Le Male back in 1995. If you watched the ad, (above) you’ll understand just how long this lasts as you’ll leave a scent on everything you touch. Besides Le Male’s longevity, it does give off a pleasant sent which is why it’s still popular over 20 years after it’s release.


21. Usher (2007)

Yeah! (which is my favorite Usher song) makes an appearance at 18 on the most popular cologne for men. Most celebrity fragrances have bad reputations as worthless and just trying to make a few bucks. Usher is not the case. People have compared it to high profile brands such as Creed.


20. Nautica Blue (2006)

nautica blue popular

Nautica Blue screams popularity because of its ridiculously great price. Of all the top selling Nautica brands, Blue is definitely a top 3.

19. 1 Million by Paco Rabanne

1 million super popular

1 million by Paco has quite possibly the coolest looking bottle currently on this list. Despite being a top seller, 1 Million currently can’t crack the top 10 when it comes to people searching for it on the net.

This fragrance makes headlines because of how long it lasts and how unique it smells.

18. Eternity by Calvin Klein

eternity popular cologne for men

Eternity by Calvin Klein has been around since 1989 and was the go to smell when the 80s ended and 90s began.

Mixed with Calvin Klein’s big name and a fragrance that will last an entire day plus some, you have a recipe for popularity.

17. Versace Pour Homme (2008)

versace pour homme popularity contest

Versace Pour Homme draws a lot of comparisons to Allure Homme Sport which is one of the best men’s colognes around today. Anything that Versace puts their name on, immediately gathers a little attention and when you combine it with a fragrance that actually smells delightful, you get a fragrance that is going to be popular.

When you’re using Versace Pour Homme, you’re almost going to be guaranteed to receive compliments. This fragrance is loved by anyone and everyone around you.

Since the price point is pretty good with this one, I’d recommend going after Versace if you’re on a budget but still would like to get a compliment or two.

16. Polo Black by Ralph Lauren (2005)

Polo Black is the most popular Ralph Lauren fragrance on the market today. It fits the profile of what people are looking for in a fragrance that may be light, simple, versatile, and doesn’t stink.

15. Obsession by Calvin Klein

most popular obsession for men

It’s safe to say that Calvin Klein fragrances are still popular and relevant today. He is all over this most popular list and it’s unlikely he is going anywhere.

This 1986 was a big hit and the guys that still wear it are generally a little older but it with so many people still looking for it online, you have to think the millennials love the scent as well.

14. Cool Water by Davidoff (1988)

cool water most popular men's cologne

Cool Water is one of those fragrance that has a will to succeed. Although it was created back in 1988, it is still frequently worn, and is still one of the most popular fragrances around today.

This is a fragrance that smells like cleanliness. That is the magic of this fragrance and this “type” of smell and it doesn’t seem to be going away anytime soon because so many people continue to wear it.

When you take a whiff of Cool Water, besides smelling clean, you’ll also notice a smell of the 80s which is pretty awesome. This smell is the definition of nostalgia because if you wore this back then, you’ll most likely be taken back when Top Gun was the coolest movie out and you’ll jumping into your DeLoreon with Marty McFly.

If you want to smell clean, and you’re around the age of 40, this might be the one for you.

13. Invictus by Paco Rabanne

most popular men's cologne invictus

When it comes to marketing, Paco Rabanne knows what it’s doing because it has some of the coolest looking bottles and awesome looking advertisements when it comes to fragrances.

The bottle looks like a trophy which will receive much attention when someone sneaks into your room. Does the fragrance match the hype? Let me know by dropping a comment down below.

12. Polo Red by Ralph Lauren

polo red top seller

Despite not being a top seller, a lot of people are talking about Polo Red. Ralph Lauren has a super popular Polo fragrance line and they are identified as colors. Most famously you have Red, Black, Blue, and Green.

Polo Red is more of a sweet fragrance that women find attractive. It doesn’t last very long so it works well as a date fragrance.

11. Nautica Voyage by Nautica (2006)

nautical voyage most popular

It is exciting to see a fragrance like Nautica Voyage get some love. Nautica Voyage is one of the least expensive fragrances you can buy and for whatever reason it continues to amazon the world with its popularity. Despite Nautica Voyage being an inexpensive fragrance, it’s received many rave reviews from fragrance critics which is truly surprising.

Nautica Voyage slaps you in the face with a nice sea breeze when you begin noticing it. You will also notice apple and green leaves lingering around which makes this fragrance magical.

I recommend this fragrance for anyone that is on a budget, or just want to smell good day-to-day in case they called upon do something while they are just lounging around at home.

10. Chrome by Azzaro (1996)

chrome azzaro popular cologne

The introduction to the Chrome popularity started when my old roommate told me about this cologne that he couldn’t get enough of. The fragrance that he spoke so highly of was indeed Chrome and I knew I had to grab a bottle of this wonder juice to see what it was all about.

Chrome is a fragrance that will make you stink with cleanliness. It smells like you just hopped out of the shower which makes it simple to wear in almost any situation.

You don’t hear women throwing themselves at guys for wearing this fragrance, so if you’re looking for something that will get you action, this might not be it.

I would recommend this fragrance for anyone from their mid 20s on up and for any situation.



9. Joop! by Joop!

joop most popular cologne

An oldie but a goodie, Joop! is still one of the most popular fragrances because of how long it lasts and also because of how old it is.


8. Drakkar Noir by Guy Laroche (1982) (EDT)


First ever Advertisement in print (1985)

Drakkar Noir is a classic fragrance that refuses to rest. Since it’s creation it has been thrusted into popularity and refuses to look back. Back in the 80s, this was the fragrance to wear. In a matter of fact, when you sniff this classic scent, you almost get sent back to the days of Top Gun, Ferris Buelers Day Off, and the Breakfast Club.

I can’t say for certain, but the people that are searching for this fragrance are most likely your older generation that are begging for a comeback. I don’t hear or see to many of the younger generation wearing this scent so I can imagine in the next decade, we will finally see this fragrance fade away.

However, I very well could be wrong since Old Spice is still a cologne that is flying off the shelves too. Who am I to say a fragrance will succeed or fail.

Buy this fragrance if you are; 1) Over the age of 35, 2) Wore this eau de toilette in high-school and college and want to revisit it, or 3) Wear it if your wife or girlfriend loves it.

7. Legend by Montblanc (2011)

Legend is another outstanding fragrance that this Cologne Master has in his personal collection.

It is a wonderful fragrance that is comfortable to wear in almost any situation, but if I had to choose a season I would say spring, fall, or winter.

Legend always draws comparisons to the ever popular fragrance Fierce by Abercrombie & Fitch, but a trained nose can detect subtle differences. Legend because of the marketing seems a little more ageless than its counterpart.

Also, when you’re wearing a fragrance like Legend, it’s important that you’re wearing it correctly. Get some tips on how to wear cologne here.

6. Eros by Versace (2013) EDT


Coming in at the 5th spot for the most popular cologne for men, is a scent mad by Versace called Eros. You’ll typically find Eros as not a EDC, but as an EDT so calling it a cologne is not factually correct. (Click here if you don’t know what I’m talking about)

Despite Eros being one of the most current popular fragrances, there is about a 50/50 chance that you will not like it. People have complained that it smells “metallic” and it is too strong. However, there must be a strong following because it wouldn’t be nearly as popular if smelled disgusting to everyone.

I recommend this fragrance to someone that is daring and adventurous because that it was you need to be wearing a controversial fragrance. The people that love it say it’s a sweet, pleasant scent with a smooth synthetic mint note. If you wish to see more of what people think of this fragrance, don’t be afraid to check out what basenotes.net had to say about it by clicking here!


5. Armani Code by Giorgio Armani (2004)


armani code most popular cologne

Giorgio Armani continues to pump out some of the most popular colognes for men with the success of Armani Code.

Code is a fragrance that I own personally, and when I do use it, it is normally in the cold weather months. It is one of those fragrances that immediately makes you feel just a little more cozy as soon as you put it on.

I would generally recommend it for young men that are looking for a fall/winter fragrance, but you can see men wear it all year round which is why it is so popular.

4. Aventus by Creed


most popular cologne for men creed aventus

Aventus by Creed is describe to be “The King” when it comes to fragrances. Men can’t get enough compliments from this super popular fragrance.

There are actually men out there that claim this fragrance is responsible for getting them laid. Pretty crazy right?

What is also interesting about Aventus is their advertising campaign. They don’t have one… That’s how good this fragrance is.


3. Guilty by Gucci (2011) EDT


Guilty by Gucci is a fragrance that receives some incredible marketing. I was first introduced this fragrance when it was in a magazine as a scratch and sniff advertisement. The scent matched the ad perfectly as it exhibits sophistication and intimacy at the same time.

If you noticed at the table from the top of the page, Guilty has a * next to it because it also has a women’s version of it named “guilty”. This means, some of the people searching for it are looking for the female version to it which makes the total popularity number a little more inflated.

Unfortunately, Guilty by Gucci does have a few complaints. Some people talk about how “generic” it smells while others complain about it’s longevity. The people that talk trash about Guilty are usually fume-heads which means they live and die fragrances and get grouchy about anything main stream.

Personally I find Guilty to be a pleasant smelling fragrance and it wouldn’t be popular unless it was a halfway decent fragrance . It’s a light, harmless fragrance that can be used in almost any situation.

You should buy this fragrance if you are under 30 years old, looking for something sweet and sexy to impress the ladies, or perhaps looking for a lighter scent to wear in almost any situation.

2. Light Blue by Dolce & Gabbana (2001) EDT

light blue most popular men's cologne

Light Blue by Dolce & Gabbana has turned it up a notch when it comes to being noticed. This scent is extremely fresh and clean, which is why it is popular. We are starting to see a trend of what makes a fragrance popular. If it’s fresh, clean, and light, people seem to like it and that’s true for Light Blue by Dolce & Gabanna.

If you notice at the chart you see an * next to it. This is because there is also a Light Blue for women and there is not an easy way to see what people are actually looking for when they are on Google searching for it.

Try this fragrance if you’re looking for something light and safe for work. If you would like to hear more about it, make sure you check out our full review by clicking on our link.

1. Acqua Di Gio by Giorgio Armani (1996) EDT – 54,300

Giorgio Armani’s Acqua Di Gio arrives again at the top most popular cologne for men list. I wish I could go back in time to 1996 when this fragrance was released and attempted to figure out what made this scent go viral. Even before social media existed, Acqua Di Gio slaughter the competition and almost has more popularity than the next two fragrances combined.

The familiar face in the popular fragrance today are the light, sweet, and harmless scents. Acqua Di Gio in particular has a powerful citrus opening that will leave you smelling yourself all day. It’s longevity will leave your date leaning in close to you all night long. If you don’t own a bottle of this fragrance, you need to just so you can say did. You won’t be disappointed.

Want to see where your favorite cologne ranks on the most popular cologne for men list? Leave a comment below so we can get it added! Keep checking back as we are always adding and updating this page.

(Last update 07/21/17)

Men's FragrancePopularity Score
Acqua Di Gio by Giorgio Armani (1996)54,300
Light Blue by Dolce & Gabbana47,600
Guilty by Gucci31,900
Aventus by Creed22,900
Armani Code by Giorgio Armani22,700
Eros by Versace18,300
Legend by Montblanc16,020
Drakkar Noir by Guy Laroche12,990
Joop! by Joop!10,480
Chrome by Azzaro9,880
Nautica Voyage by Nautica9,820
Polo Red by Ralph Lauren9,700
Invictus by Paco Rabanne8,620
Cool Water by Davidoff8,510
Polo Black by Ralph Lauren6,650
Versace Pour Homme6,600
Eternity by Calvin Klein6,300
1 Million by Paco Rabanne5,680
Nautica Blue by Nautica5,540
Usher by Usher5,400
Fahrenheit by Christian Dior2,850
Le Male by Jean Paul Gaultier1,170
Spice bomb by Viktor & Rolf2,070
Dior Homme Intense 2,490
L'eau D'Issey Pour Homme by Issey Miyake4,220
Nautica Classic by Nautica1,000
Guess Seductive Homme by Guess2,400
Versace Man by Gianni Versace2,400
The One by Dolce & Gabanna2,900
Tommy Hilfiger by Tommy Hilfiger2,400
Polo Blue by Ralph Lauren4,400
Curve by Liz Claiborne410
Kenneth Cole Black by Kenneth Cole2,900
La Nuit De L'homme by Yves Saint Laurent (2009)2,400
Bvlgari Aqua by Bvlgari 1,600
Acqua Di Parma960
Adidas Team Force by Adidas110
Happy by Clinque6,600
Perry Ellis 360 by Perry Ellis2,400
Ck One by Calvin Klein3,080
Allure Homme Sport by Chanel4,330
Obsession by Calvin Klein2,400
Jimmy Choo5,400
Paris Hilton Man880
Iris The Energy At The Sea by Fragrances of Ireland90
Jaguar by Jaguar720
Hugo Boss No. 6210
Kenneth Cole Reaction by Kenneth Cole1,900
PS by Paul Sebastian1,900
Blue Jeans by Versace140
Jovan Musk by Jovan2,400
L'eau De Issey by Issey Miyake2,400
Yacht Man Red by Myrugia260
Pi by Givenchy1,600
Lucky You by Lucky1,300
212 by Carolina Herrera 2,400
Swiss Army by Victorinox20
Prada Luna Rossa by Prada5,400
Unforgivable by Sean John2,600
Eternity by Calvin Klein1,300
Euphoria by Calvin Klein9,900
Le Male by Jean Paul Gaultier 1,240
Aramis by Aramis2,900
Terre d'Hermes by Hermes6,600
Dior Homme by Christian Dior (2005)3,600
La Nuit l'homme by Yves Saint Laurent400

About author View all posts


Jason is the first ever self-proclaimed “Cologne Master” that is dedicating his expertise and knowledge to helping people choose that special scent for the 1st or 50th time.

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